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carterstrategy.com
CarterStrategy is a brand strategy consultancy founded by Shannon Carter. We guide our clients through our codified branding process (BrandSmart) to produce key insights such as Brand Positioning, Brand Architecture, Brand Messaging, Brand Culture Triggers, Brand Experience Design, and Brand Management Procedures. Our process has successfully built superior brands like Whole Foods Market, Fiesta Bowl, New York Life, USAA, several non-profits, numerous Consumer Product Goods (CPGs)—and even one E
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